{"id":59394,"date":"2026-08-06T09:08:09","date_gmt":"2026-08-06T07:08:09","guid":{"rendered":"https:\/\/elkomtrade.eu\/?p=59394"},"modified":"2026-08-06T09:10:36","modified_gmt":"2026-08-06T07:10:36","slug":"black-friday-starts-in-summer-how-to-prepare-retail-and-e-commerce-logistics-for-the-q4-sales-peak","status":"publish","type":"post","link":"https:\/\/elkomtrade.eu\/en\/black-friday-starts-in-summer-how-to-prepare-retail-and-e-commerce-logistics-for-the-q4-sales-peak\/","title":{"rendered":"Black Friday Starts in Summer. How to Prepare Retail and E-commerce Logistics for the Q4 Sales Peak?"},"content":{"rendered":"\t\t
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Black Friday doesn’t arrive until late November, but for logistics, purchasing, and operations departments, preparations for the biggest sales peak should begin much earlier.<\/p>

Summer is a good time to analyze the previous season, check the condition of warehouse equipment, and replenish the fleet of carts and roll containers. In the fall, the ability to respond is already much more limited\u2014especially when there’s a shortage of workers, space, logistic carriers, or properly prepared fulfillment and shipping zones. <\/p>

That’s why, from a logistics perspective, Black Friday starts in summer?<\/h1>

Black Friday is more than one weekend<\/strong><\/p>

Increased warehouse load is not limited to a single day. Promotions often begin in early November and continue through Cyber Monday, the holiday season, Christmas preparations, and year-end sales. <\/p>

For the warehouse, this means several weeks of work with an increased number of orders. Each one must be: <\/p>